Per the May 2017 article, Amazon is offering some 40 channels via its "Prime Video" service. That means consumers in those countries will have access to outlets such as ITV, Discovery and Eurosport for entertainment purposes alongside the well-establish process of streaming movies and already-broadcasted television programs. According to entertainment industry experts such as Gary Nerlinger, this trend will continue until television becomes a much more interactive activity.

http://garynerlinger.net

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